![]() Pandora Premium is a paid, ad-free version of the Pandora service that offers a unique, on-demand experience, providing users with the ability to search, play and collect songs and albums, build playlists on their own or with the tap of a button and automatically generates playlists based on the user’s listening activity. The company's on-demand subscription service, Pandora Premium, launched to select listeners on March 15, 2017, with general availability in the United States on April 18, 2017. Pandora Plus is a paid, ad-free subscription version of the Pandora service that includes replays, additional skipping, offline listening, higher quality audio on supported devices and longer timeout-free listening. Listeners can obtain more features, such as skips and the ability to replay tracks, by watching an advertisement. The company's ad-supported Pandora service allows listeners to access its music and comedy catalogs and personalized playlist generating system for free across all of its delivery platforms. The company currently provide the Pandora service through three models: Since the company launched the Pandora service in 2005 its listeners have created over 12 billion stations. ![]() Pandora Media has integrated this technology into Pandora Premium, giving listeners the ability to search and play any track or album as well as offering unique playlist features tailored to each listener's distinct preferences.įor the three months ended September 30, 2017, the company streamed 5.15 billion hours of radio, and as of September 30, 2017, the company had 73.7 million active users during the prior 30-day period and 5.19 million paid subscribers. ![]() Listeners also have the ability to add variety to and rename stations, which further allows for the personalization of its service. Over time, its service has evolved by using data science to further tailor the listener experience based on listener reactions to the recordings the company pick. When a listener enters a single song, artist, comedian or genre to start a station, the Pandora service instantly generates a station that plays music or comedy the company think that listener will enjoy. The Music Genome Project database is a subset of its full catalog available to be played. The Music Genome Project is a database of over 1,500,000 uniquely analyzed songs from over 200,000 artists, spanning over 660 genres and sub-genres, which its team of trained musicologists has developed one song at a time by evaluating and cataloging each song’s particular attributes. 1Īt the heart of its service is its set of proprietary personalization technologies, including the Music Genome Project and its playlist generating algorithms. Founded by musicians, Pandora also empowers artists with valuable data and tools to help grow their careers and connect with their fans. The company also generate revenue from subscriptions to Pandora Plus and Pandora Premium. The company offer both local and national advertisers the opportunity to deliver targeted messages to its listeners using a combination of audio, display and video advertisements. The majority of its listener hours occur on mobile devices, with the majority of its revenue generated from advertising on its ad-supported service on these devices. Pandora is available as an ad-supported service, a radio subscription service called Pandora Plus and an on-demand subscription service called Pandora Premium. The company's vision is to be the definitive source of music discovery and enjoyment for billions of users. Pandora (P) is the world’s most powerful music discovery platform, offering a personalized experience for each of its listeners wherever and whenever they want to listen to music-whether through earbuds, car speakers or home audio/video equipment. ![]()
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